NFTs Are Coming for the Loyalty Perks Programs at Brands Like Budweiser

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NFTs Are Coming for the Loyalty Perks Programs at Brands Like Budweiser
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Hang, a new startup in the Web3 space, is looking to help some of the world’s largest brands replace their existing membership and loyalty programs with NFTs.

that, since May, criminals have stolen as much as $22 million in NFTs using Discord — a social platform that's become a hotbed for crypto traders to communicate in recent years. Analysis firm TRM Labs found that there were at least 10 accounts compromised within NFT channels on the Discord platform last month.

Of course, that would involve the brand converting a customer's payment into cryptocurrency to complete the NFT transaction that underpins a given reward redemption. But Smolin asserts that Hang's long-term success, and wider adoption of NFTs beyond just artists and collectors, will rely on integrating some of the transaction technology consumers were already familiar with,"like email and credit card."that long-term value in digital assets will come from their utility.

It's a fresh perspective within the struggling crypto industry. Amid"crypto winter," major names like Three Arrows Capital and lenders like Celsius and Voyager Digital have all filed for bankruptcy, which has

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