The Toronto Maple Leafs are one of the most valuable NHL teams
should increase from a projected $4.8 billion this season to $5.4 billion in 2022-23. By 2025-26, the NHL thinks that revenue will hit $6 billion, 22% more than in the 2019-20 season.Hockey-related revenue refers to all revenue from the playing of NHL games or NHL-related events, including tickets , merchandise and concession sales, all TV and radio deals, sponsorship and parking.
There are outliers to the new standard valuation multiple of 4.5, of course. Just as in other sports, big-market teams like the Rangers and the Maple Leafs will command premiums. And the Montreal Canadiens, thanks to their avid fan base and league-high local media deals, get a richer multiple, too. Conversely,next season and have been struggling ever since they left Winnipeg in 1996.
Regardless of city, one NHL investor sums up the current thinking like this: “NBA teams have been selling for six to eight times revenue. The NHL probably doesn’t have the international growth prospects of the NBA—like China—but the league is certainly worth five times revenue. People haven’t realized it because so few teams have changed hands and most of them have been bottom of the barrel.”
The biggest rise in these valuations belongs to the Oilers, who doubled in value from last season’s ranking, to $1.1 billion. We now believe that we were short-changing them on revenue in the past and have verified that the team ranks in the top quartile in the NHL in every important revenue category, including local media, where they are in the top five alongside the Maple Leafs, the Canadiens, the Detroit Red Wings and the Chicago Blackhawks.
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