Series officials, teams working to make an attractive product even more appealing with possible game-changing TV rights deal just a few years away.
NHRA president Glen Cromwell says that he can't remember being more excited at the start of a season than he is right now.
Glen Cromwell, who has been with the NHRA for 25 years and has served as the sanctioning body's fifth president since 2018, likes to use the word"excited" to talk about where the series is in 2023. The NHRA has played before capacity crowds at both Gainesville, Fla., and Chandler, Arizona, to start the 2023 season.One reason for that optimism comes from what would have been considered a truly unlikely source just a few short years ago.
"It's designed to put the best of the best face to face, week in and week out," Cromwell says of the Challenge."If you look at our sport, sometimes our top athletes, our top stars may race head to head on a Sunday and not race that person again for weeks or months, or maybe never.
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