Alabama became the latest school Thursday to launch a subscription-based name, image and likeness entity in which fans can contribute money that gets paid to players.
Nick Saban was part of the launch advertising campaign for “Yea Alabama,” which was announced the university in a press release.
People are also reading… Alabama’s new school-sponsored NIL entity was created after the NCAA published guidance in October that allowed schools to be more involved in NIL fundraising. Previously, schools could not directly associate with the NIL activities of their booster “collectives,” which included Alabama’s third-party “High Tide Traditions” that launched last year.
Alabama’s entity includes a monthly subscription payment in which fans receive “exclusive content throughout the year” in exchange for their payments to players. “Yea Alabama’s approach is both cutting edge and sustainable in an ever-changing NIL environment,” Alabama athletics director Greg Byrne said in a statement. “Having one platform that allows supporters, subscribers and businesses a place to engage is so beneficial. This is another way for every ‘Bama fan to get behind our student-athletes, and we fully support Yea Alabama.”
Saban has supported players’ rights to earn money from sponsorships, but has been outspoken against other aspects of NIL’s growing presence in college football. At several points last year, Saban expressed a belief that fans and boosters should not be able to directly pay players.
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