Yesterday evening (5 July 2023), Nike Women united with polymathic choreographer Parris Goebel on a performance that paid homage to ’the collective power of womanhood through movement, style and self-expression’
Polymathic performer Parris Goebel – a choreographer, dancer, artist, athlete and actress who hails from New Zealand – united with
‘Throughout history, women have been told how to act, what to say, how to feel – tonight is about breaking those binds and letting our voices be heard, our bodies be acknowledged, and our wings take flight, together,’ said Goebel, who drew inspiration from the sportswear brand’s namesake, Nike, the Greek goddess of victory.
The 40-minute performance – directed, choreographed and led by Goebel – marked the latest chapter of Nike Women, ’one where the brand is a platform for celebrating and empowering female creativity and self-expression through the lens of community,’ as Liz Weldon, vice president of global Nike women’s brand management, described.
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