What will this doping scandal do to Nike's track record?
NEW YORK — Nike CEO Mark Parker’s involvement in a doping scandal that brought down renowned track coach Alberto Salazar raises questions about whether the company — or Parker — will face any repercussions.
“It will be interesting to determine the minimal amount of topical male hormone required to create a positive test,” Parker wrote.HOW HAS NIKE RESPONDED? The star coach teamed up with Tom Clarke, currently president of Nike Innovation, to launch the Nike Oregon Project in 2001, conceiving of the idea as the pair bemoaned the state of American distance running over lunch one day. Nike writes the contracts and pays the athletes in the training program, which is located at the Nike campus in Beaverton, Oregon. The program has been massively successful, its athletes winning several events at the world track and field championships this week.
Most prominently, Nike dropped Lance Armstrong in 2012 after the cyclist admitted to using banned drugs. The company discontinued products for his Livestrong cancer charity and erased his name from its fitness center in the Beaverton campus. Nike, which had defended Armstrong for years, said the company had been “misled” for a more than a decade.
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