Nike launches Our Force 1 collection of digital shoes with real-world perks
, Nike is ready to unveil its first set of digital collectibles today. The company has announced the Our Force 1 series of"virtual creations" will be available to a select group with invitations on May 8th, while general access opens on May 10th. You can choose to buy one of two boxes —"Classic Remix" or"New Wave," and each will cost you $19.82 either way. You'll have to have an account on the Swoosh website and have minted your ID to get one of these, though.
Now to be clear, these aren't actual shoes you'd be getting. You're paying for a digital box to start, and you won't know what design you got either. On an undisclosed date after May 10th, Nike will reveal all the OF1 boxes at the same time, though you'll have the option of not opening the box and leaving it as a virtual Schrodinger's cat situation.
There are over 100,000"Nike Virtual Creations" in the OF1 collection, and they're mostly based on the Air Force 1. If you picked a Classic Remix box, you'll get a"favorite, classic archive AF1 released from 1982 to 2006" or"a more unique, custom AF1 with a nostalgic twist." Those who select New Wave will receive a"classic archive from 2007 or later" or"an expressive, custom AF1 with a more futuristic twist.
Like Nike explained when it launched .Swoosh, these digital collectibles aren't just for online use."In the near future," the company said, it"will introduce other new utilities and benefits... such as exclusive physical products or experiences."Great deals on consumer electronics delivered straight to your inbox, curated by Engadget’s editorial team.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Nordstrom adds former Nike executive to board as activist battle continuesNordstrom has come under sharp scrutiny by investors, including activist Ryan Cohen.
Read more »
Developer logs suggest Apple’s long-rumored 15-inch MacBook Air could arrive soon | EngadgetApple's long-rumored 15-inch MacBook Air will feature a processor 'on par' with the company's current M2 chip, according to develop logs with information on the upcoming machine..
Read more »
FAA grants SpaceX approval for Starship orbital flight test | EngadgetThe Federal Aviation Administration has given SpaceX final regulatory approval to carry out Starship’s first orbital flight test..
Read more »
Hitting the Books: Why nobody knows Hiram Maxim, inventor of the incandescent lightbulb | EngadgetHitting the Books: Why nobody knows Hiram Maxim, inventor of the incandescent lightbulb
Read more »
Security researchers find LockBit ransomware can target macOS devices | EngadgetLockBit gang, one of the most notorious ransomware players appears to have recently begun targeting Mac computers for the first time..
Read more »