The Melbourne Marathon Festival has apologised after an image of a winning athlete posted to its Instagram page was apparently edited to obscure the logo of a competitor of its naming-rights sponsor.
Melbourne Marathon appeared to remove the Asics logo on Leanne Pompeani 's singlet in a post it made to social media.The Melbourne Marathon Festival shared an image of women's half-marathon winner Leanne Pompeani which appeared to have the Asics logo edited from her singlet.The festival has apologised, saying the image was shared in error, and Nike has told the ABC it did not ask for any changes to be made to images.
This photo of Genevieve Gregson was shared to celebrate her win, along with another shot from far away. A Puma logo was visible on the front of her shirt.Comparatively, the Nike logo was visible on the image shared of male marathon winner Jack Rayner, who was wearing Nike clothing.In a statement, the Melbourne Marathon Festival said the post had been made in error.
"Virtual advertising, or changing the advertising behind people has always been something that we've become comfortable with.Competitors set off for the 2024 Melbourne Marathon.Professor Karg said it also wasn't unusual for events and sponsors to use strategies where photographers were directed to capture images at certain angles so that competitor logos were less visible.
Melbourne Marathon Festival Nike Asics Puma Runner Running Marathon Genevieve Gregson Leanne Pompeani Jack Rayner
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