Nike was crowned teens' favorite clothing brand for the ninth year in a row — here's why Gen Z can't get enough

Nike dominated in Piper Jaffray's semi-annual survey of teen shopping habits, receiving top spots in favorite apparel and footwear.

Nike dominated in Piper Jaffray's semi-annual survey of teen shopping habits, landing in the top spot in the favorite apparel and footwear categories, as well as coming in second only to Amazon in the favorite e-commerce site rankings. The athletic company is proving it has enduring appeal among young shoppers. It has retained the No. 1 ranking in teen brand preferences since spring 2011, according to the report.

Nike dominated in Piper Jaffray's semi-annual survey of teen shopping habits, landing in the top spot in the favorite apparel and footwear categories, as well as coming in second only to Amazon in the favorite e-commerce site rankings. The athletic company is proving it has enduring appeal among young shoppers. It has retained the No. 1 ranking in teen brand preferences since spring 2011, according to the report.

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