.NikkieTutorials has been working on her own beauty brand, Nimya, for the past three years.
in her Netherlands home. Earlier that year, she came out via Youtube as a transgender woman after receiving threats from people who knew of her transition.in an outfit that paid homage to Marsha P. Johnson. She has simultaneously been working with the United Nations as a U.N. Goodwill Ambassador for the Netherlands.
“I’m trying to educate myself [on] what the human rights for LGBTI people are in the entire world,” de Jager said of her U.N. role. “I know what my bubble looks like in the Netherlands, but I don’t know what’s going on in other places in the world. “Not even two years ago, I came out — I was blackmailed out,” she continued. “It felt like for a minute, everything would stop. Fast-forward to September 2021, I’m talking to the U.N., and I can be part of change.”
For Nimya, de Jager envisions a customer who is “fierce, confident, boy or girl or anything in between,” she said, while making a larger point about gender-ing beauty products and brands overall. “This is for anyone and everyone out there,” she said. “I think we have to step away from that — putting a gender to a makeup product. Makeup is for everybody, skin care is for everybody. You don’t have to put a label on that. Screw gender, honestly.”
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