A proposal to build an American Heartland theme park in northeast Oklahoma doesn’t seem to pencil out.
. Mansion runs a theater in Branson, about 150 miles from its proposed new park, but a $2 billion investment seems a huge stretch for an entertainment company with Mansion’s portfolio.
Looking over the concept art and plans that American Heartland released with its announcement, I am struggling to see where that kind of money would be spent, anyway. That’s more than Miral is reported to have dropped building, a 45-acre, multi-story, indoor theme park with best-in-class media and an innovative climate control system that creates polar temperatures in the Arabian desert.
Heck, two billion is about the current market capitalization for the entire Six Flags corporation. If I had that kind of money to drop and wanted to get into the theme park business, it seems that buying a chain with an established brand name and presence in major markets such as Los Angeles and Chicago would be a better choice than funding a no-name start-up far outside any established tourist destination.
As a Theme Park Insider reader commented on my website, “This would have been a farfetched storyline in ‘Ozark.’”
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