Nintendo targets unexpected demographic in quietly devastating Zelda: Tears of the Kingdom ad

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Nintendo targets unexpected demographic in quietly devastating Zelda: Tears of the Kingdom ad
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Nintendo released another trailer for Legend of Zelda: Tears of the Kingdom yesterday.

, and on my first watch through I had my video game news reporter hat on, looking closely at the gameplay moments for fresh clues.

Then I watched it again, and this time my mind was drawn not to Link gadabouting through the sky, but to the real life,"everyday" man the advert actually focuses on. It is quite clear what Nintendo is trying to paint a picture of here.He is a tired, 40-something man, run down by the mundane trivialities of his normal and uneventful life. He feels like a cog in the machine, getting up and getting dressed for a job he perhaps once had a passion for, but that has gone now.

But then, what's this? The Legend of Zelda: Tears of the Kingdom! A smile begins to form on our everyday man's face. Soon, he has thrown off the blanket of sadness, he has shunned the greyness of his world, and embraced the colour of Hyrule. He is alive again, and has a new purpose, all thanks to Zelda.

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eurogamer /  🏆 68. in UK

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