Beauty accounts for 84 percent of sales on the channel, NIQ data shows.
Though shoppable social content hasn’t had the same traction stateside that it has in other markets, TikTok has signed on some major initial players, including Benefit Cosmetics, Tarte Cosmetics and K18, which are already reaping rewards.
The top categories on the app are facial skin care, cologne and perfume, lip cosmetics, body lotions and treatments as well as deodorant. “TikTok shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it. Our new measurement will provide them with the insights they need to make informed decisions about their TikTok Shop strategies,” said John Busardo, senior vice president and. We use vendors that may also process your information to help provide our services.
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