Nissan has a bold new electric car sales plan for America. It wants to raise EV sales from 44% of the total to 44%. Woo hoo!
its latest electric car ambitions this week in what must qualify as one of the weakest press releases in recent memory. It’s a perfect example of namby-pamby corporate newspeak that strives to make the inconsequential seem relevant.
Every mile you drive in an e-Power equipped car is made possible by exploding molecules of gasoline within an enclosed space, just the way the vast majority of cars have done for over a century. It’s Nissan’s way of saying to Toyota shoppers, “Nyah, nyah, nyah. We build hybrids too, but ours is a series hybrid and yours is a parallel hybrid. So there!” In either case, the technology is irrelevant to transitioning the transportation sector to zero emissions technology.
“In line with the progress of electrified vehicle penetration, Nissan’s latest forecast for its sales mix of electrified vehicles sold in major markets in fiscal year 2026 is expected:“This will increase the global sales mix of electrified vehicles from the planned 40 percent when the vision was announced to more than 44 percent by fiscal year 2026. To address rapid market changes in China, in 2024 Nissan plans to launch an EV designed specifically for the market.
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