NJ man torches Jack Daniel’s merch in protest of ‘woke’ company
A New Jersey man proclaiming himself the “biggest advocate and supporter” of Jack Daniel’s Tennessee Whiskey burned merchandise and hundreds of dollars worth of booze in a now-viral tirade against the liquor company for going “woke.”
“For those of you who know me well my drink has always been Jack Daniels,” Michaelis wrote. “For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands and all American badass people.
“And the capper. Two of the world’s most expensive Jack Daniel’s. Two-hundred fifty dollars a bottle, and one hundred dollars a bottle,” he fumes before showing the two bottles to the camera.
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