No more daggy dads: Father’s Day cards move with the times

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No more daggy dads: Father’s Day cards move with the times
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  • 📰 brisbanetimes
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There are less of the fart jokes, big moustaches and barbecues. Instead, Australians are picking cards for their dads with a bit more sentiment.

On Father’s Days of yore, you’d pop down to the local newsagent at the last minute and grab the daggiest card, full of blokey stereotypes and bad puns. But for the modern dad, things have changed.

Sangha heads up a Hallmark team working from Scoresby, a suburb in Melbourne’s east, to bring Australian flavour to the global greeting card business – which has been crafting cards for occasions like Father’s Day for more than 100 years. Sangha said Hallmark’s Australian team are a “melting pot of cultures and family types”, which supports the company’s mission to “do whatever we can to make sure that we’re staying as relevant as possible each year”.

Having growing up in Melbourne’s western suburbs, the dads on his cards are “very Australian”. The inspiration behind all his Father’s Day drawings are his own dad, a tradie who writes poetry.

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