No Movie Has Harnessed Word-of-Mouth Power Quite Like This Indie Comedy

Gosh! Audiences couldn't get enough of this quirky indie comedy.

The Big Picture Movie marketing is a costly and laborious endeavor for film studios and distributors. It is, of course, something that needs to be done, especially in a contemporary vast field of content and entertainment. As a whole, the film medium is vying for the attention of consumers who could easily be distracted by a plethora of activities accessible on their phones.

Coming off the roaring independent cinema boom of the 1990s, the Sundance Film Festival was an influential body. Napoleon Dynamite was granted the fortunate platform of premiering at a prominent festival in 2004. In this period, indies carried clout as a trendy property for studios and audiences alike. The film's distribution rights were subsequently acquired by Fox Searchlight, the major studio's independent film division.

Based on its narrative text, Napoleon Dynamite is a definitive illustration of a word-of-mouth hit. Hess' film embraces the misfit quality of his main character and his environment, which creates a metatextual likeness with the film itself as a peculiar underdog against the influence and recognition of more mainstream fare.

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