Noen Eubanks Is Making the Rules on TikTok

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Noen Eubanks Is Making the Rules on TikTok
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'It was actually a year ago, I first downloaded the app and I recorded a video just to send to my brother as a joke and that was pretty much it, and I deleted the app. That was that for two months.' eubanks_noen tiktok_us

Noen Eubanks has a following unlike any other, both in a proverbial and a hyper-literal sense. The label-resistant lip-sync influencer built his following on TikTok — a social platform only a few years old — rather quickly compared to the long term come-up required for finding an audience on Instagram or Twitter.

Whether or not his presence is truly bathed in awareness, and thus, irony, is another topic entirely. His dedication to making his fans smile surely isn't just for inside-jokes; he recounts dedicating himself to a regimen for postings, and with TikTok growing in cultural potency by the day and trend, Eubanks has made it past the pack.

It depends. Because sometimes I'll hear a sound, scrolling, and it will make me feel a certain way. I'll feel this fire and I'm like,"I need to capture this," and sometimes I hear a sound and I'm like,"This is funny, I'm going to just do this," and there's a punchline and a joke so I'll do whatever. Sometimes I hear a sound that's popular and I think,"Oh, I can do it this way." Do my twist on a trend or whatever is going on with it.

No. I feel like a lot of people try to categorize me, but it's never like that. You're familiar with e-boys, soft boys, so many different categories and subcultures and I kind of just don't fit into any of them. So people will be like,"you're," and I am actually just not at all. You're saying that. I am not defining myself by that, whatsoever, it's just what people assume. Most of the time if I do say anything about it, it's ironic, it's a joke.

That's when I changed myself because I didn't want to associate, and I started doing the softer stuff. I think that"flower boy" is a better term than soft boys, because people understand it a little bit more. So then I started to go with that and the growth was still fairly consistent, going pretty upward, and I was that way for a very long time. And then, of course, when that started to catch on everyone started to go the softer route.

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