In Australia and beyond, big brands are flaunting their rainbow credentials, but trans designers and businesses urge a move beyond agenda-less spin
” online shop. The infinite-scroll interface features quotes from queer and trans luminaries like Alok Vaid-Menon alongside items from brands like Levi’s, Jeffrey Campbell, Birkenstock and Shein.
“With anything we sell, we offer a certain amount of support to the person we’re selling it to. It’s great for companies to offer gender-free stuff but it could also give a young person the wrong idea about how they will be treated when they go and buy it,” Spencer says. “They might walk in [to] buy this gender-free item and still get misgendered.”Photograph: Sock Drawer Heroes
“You get to this tipping point though, where big brands that don’t really have the queer and trans experience start to capitalise on something that they’re seeing as a niche,” they say.
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