This supremely soft towel costs the planet 98.5% less water—here's how. 💧 mbgpartner
At mbg, we're always looking for ways to minimize our carbon footprint—because our health and the health of the planet are one and the same. That includes shopping sustainably and supporting eco-conscious brands where possible. We've spent a lot of time talking about sustainable fashion, as well as sustainable foods, sustainable beauty, sustainable kitchen products, and more. But there's one critical category of household items we haven't covered yet: towels.
Towels are a part of our everyday lives. And yet, no one is talking about how environmentally taxing it can be to create them. That's where luxury textile brandshines. With a goal to become carbon neutral, Micro Cotton is taking proactive steps to reduce the amount of water and energy used in their production practices. And the best part is the quality of their soft and absorbent towels is not compromised in the process.
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