NSW Government’s new coercive control advertisement slammed

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NSW Government’s new coercive control advertisement slammed
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A video campaign ahead of new legislation does not have support from all quarters.

The Minns government’s push for a multipartisan front on coercive control has splintered, with the Liberal Party and Greens refusing to back in NSW Labor’s education campaign as it grapples with the worsening domestic violence crisis.

Coercive control is a form of domestic abuse involving patterns of behaviour that can be physical, sexual, psychological, emotional or financial. Controlling what someone wears, limiting access to money, tracking their location and incessant texting all constitute the abusive behaviour. The laws, which were championed by the then attorney-general Mark Speakman, created a new offence for coercive control with potential jail sentences of up to seven years.

However, by Tuesday afternoon, the Liberals and Greens had withdrawn, with Boyd saying the government needed to listen to victim-survivors, frontline workers and other experts, “not more of the same arrogance on high”. “Yet here we are, two months out from the offence being implemented, and like a cat with a dead mouse in its mouth, the government has delivered a poorly developed social media marketing campaign and looking for praise,” she said.With the tagline “it’s not love, it’s coercive control. Know the signs of abuse”, the campaign uses the stories of four fictional women subjected to insidious control across four television and two radio advertisements, and social media campaigns.

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