Nvidia and MediaTek partner to introduce next-generation in-car systems with AI

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Nvidia and MediaTek partner to introduce next-generation in-car systems with AI
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The products will offer software-defined, connected, intelligent cabin solutions.

Nvidia has a range of GPU solutions for computers and servers, and SoCs for automotive and robotic applications. Now, the firm hopes to cover broader markets with MediaTek integrating its GPU chipset into automotive SoCs. Thefirm will have better access to the $12 billion market for infotainment SoCs, thanks to the cooperation with MediaTek.

Nvidia will be able to offer its "DRIVE OS, DRIVE IX, CUDA, and TensorRT software technologies on these new automotive SoCs to enable connected infotainment and in-cabin convenience and safety functions." This will make in-vehicle infotainment options available to automakers on the Nvidia DRIVE platform.

Automakers have been employing NVIDIA's technology for infotainment systems, graphical user interfaces, and touchscreens for well over a decade to help modernize their car cockpits.

"By integrating the NVIDIA GPU chiplet into its automotive offering, MediaTek aims to enhance the performance capabilities of its Dimensity Auto platform to deliver the most advanced in-cabin experience available in the market." The platform also has Auto Connect, a function that uses high-speed telematics and Wi-Fi networking to guarantee that drivers stay wirelessly connected. The partnership plans to release its first offering by the end of 2025.

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