The demand for non-alcoholic drinks is skyrocketing and the idea of socialising without getting a hangover is trend that's catching on at a new bar in Melbourne.
Sales of alcohol-free beer, wine, and spirits at major alcohol retailers have doubled in the past 12 months, according to new sales data.A new bar specialising in alcohol-free beverages hopes to normalise their consumptionThe data from the Endeavour Group, the company that runs BWS and Dan Murphy's, shows a 100 per cent increase in sales in the sector in the last year.
"Most of the people I know that go out and drink go out to be sociable, and you can do all that and more here," he said.Producers of alcohol-free drinks say they can't keep up with a spike in demand for their products.Andy Miller is the co-founder of a non-alcoholic beer company and says the business is upscaling quickly to capitalise on the new trend.
"Alcohol carries a lot of the flavour, so we have to really work hard to balance the recipe," he said. "It's enthusiasm for beers, spirits and wine… but there's an intention for looking at quality over quantity," Ms Rush said, noting a trend towards local and craft products. "The European drinking culture is different to Australia where we drink to get drunk, whereas the drinking there is kind of incidental."Stark said when she stopped drinking, she was accused of being un-Australian, untrustworthy and boring.
The writer said the surge in non-alcoholic options and bars like Brunswick Aces allowed her to partake in the social aspects of drinking, without the negative side effects.
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