To some schools engaged in NIL payments at the highest level right now, $13 million might sound small and quaint. To many other schools in the Big Ten, it may sound gigantic and impossible.
COLUMBUS, Ohio -- Speaking to about 100 members of the Columbus business community on Thursday morning, Ohio State football coach Ryan Day put a Name, Image and Likeness price tag on what he believes it will take to keep the Ohio State football roster together.To some schools engaged in NIL payments at the highest level right now, that number might sound small and quaint. To many other schools in the Big Ten, it may sound gigantic and impossible.
But the event was also a clear signal that Ohio State is making the moves it believes it needs to make to keep up in an unregulated NIL world, where the NCAA is sitting on the sidelines as states and athletic departments implement different rules and hand out millions of dollars in different ways to keep players on their teams, or get players to their teams.
“If the speed limit’s 45 miles per hour, and you drive 45 miles per hour, a lot of people are going to pass you by,” Day said. “If you go too fast, you’re going to get pulled over.”
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