A newly formed internal advisory group, known as the NIL Edge Team, will assist Ohio State athletes pursuing name, image and likeness deals.
Ohio State’s athletic department has set up an internal advisory group aimed at assisting athletes pursuing name, image and likeness deals.Monday as part of updated NIL guidelines.
The department had not previously been facilitating NIL deals for athletes, working with them on limited areas such as education and personal branding in addition to compliance monitoring. “Our guidelines were initially created to be restrictive,” read a statement from senior associate athletic director Carey Hoyt, also the administrator of Ohio State’s NIL programs, “but now that we have a better understanding of NIL, it’s clear that we can provide more assistance in connecting student-athletes with interested brands.
“By allowing some OSU staff to interact with the brands and to educate and answer questions, we can eliminate hesitancy from brands, and donors, who were concerned about breaking rules.”Since July 1, college athletes have been to profit from the use of their NIL, making money through endorsement deals, sponsorships and other ventures.
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