After years of legal wrangling, OSU was awarded trademark protection for the three-letter article from the U.S. Patent and Trademark Office.
on Tuesday, gaining trademark protection for a three-letter article that plays an outsize role in school identity.approved OSU's application for"THE," specifically for use on branded products like T-shirts and caps that only feature the single word.
“THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” Ben Johnson, OSU's senior director of media and public relations, said in a statement Wednesday. While those three letters might seem small or inconsequential to outsiders, Johnson said"THE" contributes about $12.5 million in annual sales and much more in emotional capital to Buckeyes students, alumni and fans.
"Like other institutions, Ohio State works to protect the university’s brand and trademarks because these assets benefit students and faculty, and support our core academic mission of teaching and research," Johnson added. "Ohio State’s trademark and licensing program generates an average of over $12.5 million annually in revenue for the university, which funds student scholarships and university programs."
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ohio State University officially wins trademark for the word ‘THE’ from federal governmentAfter years of legal wrangling, OSU was awarded trademark protection for the three-letter article from the U.S. Patent and Trademark Office.
Read more »
Ohio State gets approval to trademark 'The' for merchandiseOhio State University has won its fight to trademark the word “The.”
Read more »
Ohio State Gets Approval to Trademark ‘The' for MerchandisingOhio State University has won its fight to trademark the word “The.”
Read more »
Ohio State University Successfully Registers Trademark for the Word “THE”Nearly three years after filing its initial application, Ohio State has successfully registered a trademark for the word 'THE' – the most common word in the English language.
Read more »
Ohio State University Gets OK To Trademark The Word 'The'The university began to seek a trademark after fashion giant Marc Jacobs looked to trademark 'the' in 2019.
Read more »
“The” Ohio State University wins right to trademark “the” when associated with the collegeThe Ohio State University successfully trademarked the “THE” in front of its name after a three-year long effort to do so and a deal with a fashion company.
Read more »