A week ago the Virginia singer was an unknown — now he and his populist anthem are ahead of artists like Taylor Swift, Gunna, and Morgan Wallen on the Hot 100
is conventional. Anthony was unknown before the song took off, and “Rich Men North of Richmond” blew up practically overnight after several prominent conservative influencers started sharing the song online just over a week ago. While streaming is the most common method of listening to music as traditional sales and digital downloads continue to wane, Anthony’s success can most directly be traced to the more than 147,000 units sold through digital purchases according to data provider Luminate.
Still, while the populist anthem got a major boost from its particularly high sales, “Rich Men” is a streaming success too. Per Luminate, the song saw 17.4 million streams last week , and it took the top spot on Apple Music and Spotify’s U.S.by Combs, while Wallen’s “Last Night” took three, Swift’s “Cruel Summer” came in at four, and “Calm Down” by Rema and Selena Gomez rounded out the top five.
Anthony’s sudden surge coupled with the political backing caused a stir online as skeptics questioned if its success was organic or the result of “astroturfing.” Anthony addressed his newfound audience at length last week on, confirming that his real name is Christopher Anthony Lunsford, and that Oliver Anthony was his grandfather’s name.
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