Olivia Dunne made $500,000 from a single NIL deal. Here's how she became the highest-paid female college athlete.
, influencer-marketing firm Captiv8 found in a study published in July 2022. Women athletes, particularly basketball players, performed the best for brands. And Dunne is no exception.
She has nearly 12 million followers across Instagram, TikTok, and Twitter. She has amassed 390 million likes on TikTok alone, where she's earned more than a million views on almost all of her videos during college.haven't earned as much from NILRead how much a college football player who thought he would 'strike gold' with NIL actually made in a year
Dunne said on the podcast that she uses her new funds to travel, and her first big purchase was buying her mom a Canada Goose jacket. She also founded in July the Livvy Fund at LSU to bring more NIL opportunities to the school's female athletes. Collectives, which are donor-funded groups that help college athletes build their brands,"Most of the collectives, the NIL collectives, they go to the men's sports, so I'm creating my own collective for the women's sports," Dunne told"Full Send.""Hopefully this fund is part of my legacy.
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