A new Amazon Prime ad campaign debuting at tonight’s Academy Awards kicks off with a spot directed by Olivia Wilde
The campaign “It’s On Prime” aims to highlight how the world’s biggest loyalty service makes everyday life easier.By Wieden+Kennedy in London, this is the actress/director’s first known follow-up toIt follows a young woman encountering unwanted facial hair for the first time. Initially dismayed, she tries to remove it until she realizes that her icons have mustaches to, from Eddie Murphy in the Amazon Original to historical idols like Frida Kahlo and Freddie Mercury.
The campaign reflects a new strategic emphasis on Prime by its giant parent company, with Prime Video a key perk, one highlighted recently by CEO Andy Jassy on the company latest earnings call. Prime has also just gone live with a new destination for news, announcements and opportunities for members. The exec said he anticipates a continued ramp-up of investment in entertainment as
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