Hugo is a design critic, curator and the co-founder of Bard, a gallery in Edinburgh dedicated to Scottish design and craft. A long-serving member of the Wallpaper* family, he has also been the design editor at Monocle and the brand director at Studioilse, Ilse Crawford's multi-faceted design studio.
and beyond, Roncin has previously held roles as creative director for the Ballon d’Or, France’s annual football award, and Cérémonie des César, France’s national film awards ceremony. The Olympics is on a different scale, of course. This has been a five-year assignment with a sprawling, impossibly broad scope, a hard deadline, a global audience and – ideally – a positive legacy that will span generations of future citizens. The heat is real.I’m in a strange limbo state.
W*: Did you have shared objectives across the entirety of your scope, from uniforms to posters to medals and beyond?Early on we devised three messages that are evident in all our work in varying degrees, I’m proud to say. First: sport should be liberated beyond the stadium and arenas, to be accessible to everyone. Second: we must bring the Olympics and the Paralympics together to be equally important.
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