On is taking its sustainability mission to the next level.
“Holding the first shoe made of carbon emissions in my hands is a huge milestone — not only for On, but for the whole sports industry,” said Caspar Coppetti, cofounder and executive co-chairman of On. “Five years ago, this was barely a dream. Imagine what can happen in the future as we unlock the potential of alternative carbon sources with further research and in collaboration with the best partners.
Once captured, the emissions enter a patented fermentation process and specially selected and naturally occurring bacteria convert the gas to ethanol.
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