In terms of getting the most social media interactions, Reform is far outperforming the other parties. That's despite it being one of the 'smallest and least formally organised'.
There are two ways to reach voters online: pay for your adverts to end up in front of them - or produce content yourself that gets attention. Throughout the election, we've been tracking the first of those. Labour have been the big digital spenders, with the Conservatives second, and then everyone else a very distant third. But throwing money at it doesn't necessarily fix the attention problem. And actually, some of those spending the least are getting the most interactions.
Nigel Farage's post when he announced his candidacy is the most popular so far, with nearly 12,000 'loves'. Sixteen of the top 20 most-loved posts were from Mr Farage. The second most-loved post was from Rishi Sunak, where he told followers you don't need to go to university to succeed in life. And that shows some of the ambiguity. This post incidentally also got the most amount of 'haha' emoji reactions.
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