Why one expert says to buy $ULTA which has a strategy 'the opposite' of $AMZN TradingNation
It may seem like Amazon is dominating all areas of retail, but a number of others in the space are giving the e-commerce giant a run for its money.
Ulta"actually has a strategy that's almost the opposite of Amazon. It actually keeps expanding its brick-and-mortar stores," Gibbs said Thursday on CNBC's "Trading Nation.""One of the reasons it works so well is it has the largest product offerings, so the largest number of products for any beauty store, and it's able to partner with really unique cosmetics and beauty products that nobody else can get.
In the last 10 years Ulta stock has gained roughly 4,820%, while shares of Amazon are up about 2,210%.
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