Data indicates that traffic to the platform is down in just about every area, but X recently tapped Paris Hilton as its newest celebrity endorser.
There’s very little that’s surprising about Elon Musk’s flailing X anymore. Now, a year after he finally purchased the platform, the data is in and the outcome is to be expected: X is not doing so hot. SimilarWeb reports that global web traffic to the platform was down in just about every area of the platform between September 2022 and last September. For example, global traffic to the platform on desktop was down 14% year-over-year while mobile traffic languishes at 17.
” At the same time, TechCrunch reports X tapped Paris Hilton as a celebrity endorsement. The platform partnered with the socialite and entrepreneur on a custom X icon only available to Premium subscribers. The icon is bright pink with sparkles and is apparently the first in a long line of collaborations between X and 11:11, Hilton’s media company. Hilton will also reportedly work with X on live video, live commerce and live audio according to the outlet.
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