OnePlus co-founder Carl Pei's new startup wants to launch smartphone in the U.S. to take on Apple

Nothing, the hardware venture from OnePlus co-founder Carl Pei, is in early talks with American carriers to launch a phone in the country.

already have established relationships with large U.S. carriers, making it harder for smaller firms to compete.

"It's definitely a market where there's already a lot of interest for our products. And if we launch our smartphones there, I'm sure we could obtain significant growth," he said.

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