Cheap and calorie-filled, the rapid foodstuff tells us about the state of the world
If the entire length of instant noodles sold around the world in a single year were laid out in a line, the resulting 6.2bn kilometre giga-noodle would stretch well beyond Pluto and into the depths of space. It is a fact as miserable as it is marvellous.
The pandemic, with its lockdowns, disruption of food supply and the need for habitual non-cooks to feed themselves, was responsible for driving a good part of the 2020-2021 growth. But noodle consumption, as the sales figures and share prices of the Japanese duopoly testify, has continued to grow strongly in a post-Covid world.
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