The pop-up bar never asked permission to use the Pokémon brand, and may now have to create an awkward 'Japanese monsters' themed knock-off if it wants to proceed.
That means that the pop-up is effectively cancelled, and that events scheduled for numerous North American cities will be re-branded into some kind of off-brand event to avoid getting its organizers into legal trouble.
The issue here is pretty simple — the Pokémon brand belongs to video game giant Nintendo. That means a member of the public can’t just make, say, a Pokémon-themed bar without permission from Nintendo, since they’re aiming to profit off of something that Nintendo owns. Of course, it doesn’t really matter whether Viral Ventures was affiliated with Nintendo or not — it’s fairly well-known that if you want to create some kind of pop-culture themed event,to the creator or the company that owns the TV show, movie, or book being invoked.
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