At $2bn, Gary Gensler’s budget at the SEC is smaller than JPMorgan Chase’s annual spending on marketing
recently threatened to sue Coinbase, a large cryptocurrency exchange, if it launches a lending product without first registering it as a security. And this week the regulator extracted $539m from three media firms charged with illegal offerings of stocks and digital assets.included one on the uses of blockchain technology.
Quite a to-do list, then; policy reviews are under way in at least 50 areas. And quite a change from President Donald Trump’s era, when the commission seemed happy to drag its feet on implementing post-financial-crisis reforms. Being a good communicator should also help. Mr Gensler understands that winning the argument means boiling the message down to simple analogies that most punters can grasp. Under him, theis even using social media to good effect. When the boss of Coinbase professed shock that a lending product could be classed as a security, the commission archly tweeted a 30-second guide to how bonds work.
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