'Unlike the lose-yourself-for-hours games that dominated the early pandemic months, from low-tech jigsaw puzzles to the omnipresent Animal Crossing, Wordle meets the needs of a mostly open, still-chaotic country,' writes Nicole Hemmer for CNNOpinion
Nicole Hemmer is an associate research scholar at Columbia University with the Obama Presidency Oral History Project and the author of"Messengers of the Right: Conservative Media and the Transformation of American Politics." She cohosts the history podcasts"Past Present" and"This Day in Esoteric Political History" and is coproducer of the podcast"Welcome To Your Fantasy." The views expressed in this commentary are those of the author.
Wordle, the word-guessing game that swamped social media feeds at the start of 2022, has now passed from fad to fixture: On Monday, The New York Times announced it had paid"in the low seven figures" to acquire the game. Soon Wordle will join the stable of popular online games offered behind the Times paywall .
Nicole HemmerFor such a simple game -- players have six attempts to guess a five-letter word -- the story of the Wordle craze is surprisingly complex. There is the business story about the Times, a newspaper whose digital-subscription revenues have soared not only because of its journalism but because of its array of online games and recipes.
New York Times buys viral sensation online game Wordle 02:05Its acquisition by the Times, however, highlights another social aspect of playing Wordle. Sharing Wordle scores is not just an act of community but, in some ways, a boast of intelligence. Solving a Wordle with just two or three guesses feels not lucky but savvy: a combination of intellect and cleverness.
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