Bud Light's response to controversy over its trans-inclusive ad highlights its empty pandering for profit.
that said, “We never intended to be part of a discussion that divides people,” as conservative media dragged Heinerscheid through the mud. Then came the news that Heinerscheid will be replaced.
The Bud Light/Mulvaney controversy was the latest illustration of the right’s long and increasingly obsessive and weird fixation with transgender people. Consumers of conservative commentary have been conditioned into needing ever more trans-related outrage to feed their obsession, and Mulvaney’s beer campaign hit the sweet spot.Mulvaney is popular with young folks, which many conservatives wish they were. She’s also a touch bit cringe in the way that social media influencers often are.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light Puts Second Marketing Exec on Leave Amid Anti-Trans Hysteria: ReportThe man overseeing marketing for many of Anheuser-Busch’s most popular brands has also been put on leave amid a right-wing boycott push fueled by anti-trans hysteria.
Read more »
Bud Light Sales Take Huge Hit, Fueled by Anti-Trans HysteriaSales of rival brands Coors Light and Miller Lite grew by roughly as much as Bud Light’s dropped earlier this month, according to an analysis.
Read more »
John Oliver Rips Bud Light: ‘Running Scared’ From Kid RockThe “Last Week Tonight” host called Bud Light’s cowering response to anti-trans drinkers calling for a boycott a “huge misfire.”
Read more »
Bud Light Brewer puts another top executive on leaveTwo top Anheuser-Busch marketing chiefs are now on a leave of absence amid the ongoing backlash against the brand's partnership with a trans influencer.
Read more »
Bud Light Marketing Exec Daniel Blake 'On Leave' After Mulvaney Ad CampaignDaniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, has taken a leave of absence following the backlash from the Dylan Mulvaney Bud Light advertising campaign.
Read more »