Opinion | Momo is a hoax, but the culture that made it seem feasible is truly scary

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Opinion | Momo is a hoax, but the culture that made it seem feasible is truly scary
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Opinion | Sam Thielman: The Momo challenge is a hoax. But the online culture and financial rewards that made it seem feasible are scary. - NBCNewsTHINK

This is partly because, when it first went on the air, Nickelodeon re-aired kids’ programming originally broadcast on public airwaves and subject to a whole host of regulations that carried heavy fines. When the network began to produce its own shows, they needed to fit in alongside their earlier acquisitions, and it needed to please advertisers who were comfortable with the highly-policed nature of children’s broadcast programming.

Again, in industries with some form of regulation, whether by regularly-enforced law or collective bargaining from the workers themselves, the burn-out-and-replace school of human resource management doesn’t dominate in the same way. But we don’t live in a society willing to admit that parents aren’t omnipotent and omnipresent, and we haven't come to a consensus that protecting our children involves electing responsible public officials who will make sure that businesses won’t profit when their negligence brings harm to those children. We’d rather believe in a bird monster that whispers heartless suggestions to our kids' ears than in a money monster that whispers heartless suggestions in ours.

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