Opinion | Ron DeSantis has entered the doom loop

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Opinion | Ron DeSantis has entered the doom loop
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.paulwaldman1: DeSantis was once Trump's up-and-coming rival. What happened next was entirely predictable.

What happened to the Republican who was supposed to be a smarter and more competent version of Donald Trump? What derailed the governor who many GOP bigwigs hoped would take down the former president in the primaries?From where he sits, this wave of negative media coverage no doubt seems deeply unfair. After all, the first nominating contest is still six months away.

If DeSantis thinks he isn’t getting a fair shake, he should remember that he was largely a media creation in the first place. Yet candidates are regularly culled at this stage of the process by a ruthless news media on the lookout for breakthroughs and flameouts. Most also-rans fall victim to a predictable cycle. Fail to quickly produce excitement among the voters just beginning to tune in, and you can expect to be ignored by reporters. Voters who never see you in the news won’t consider you as a serious option, and you’ll be stuck far back in the polls.

DeSantis’ predicament is related, with an additional ingredient: Though we may not be doing it consciously, we in the news media love to build someone up, then tear them down. But if DeSantis thinks he isn’t getting a fair shake, he should remember that he was largely a media creation in the first place.

Remember, long before he officially announced a run for the White House, DeSantis was universally acknowledged as the principal alternative to Donald Trump, the only Republican who had a strong chance to dethrone the former president. Why? There are other big-state Republican governors who would have had just as strong a case to make to their party’s base. Texas’ Greg Abbott, like DeSantis, has been an enthusiastic culture warrior who was easily re-elected in 2022.

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