The telco has offered some mobile phone customers 200 gigabytes of extra data – estimated to be worth between zero and $70 depending on usage.
The Optus outage is forecast to hasten a shake-up of the telecommunications industry, threatening the Singaporean-owned group’s mobile market share as it scrambles to stop customers from fleeing after massive disruption to internet and phone services on Wednesday.
It will, however, offer 200 gigabytes of extra data at “normal” speeds over one billing cycle to most mobile customers who pay monthly bills on so-called “post paid” plans. JP Morgan analyst Mark Busuttil said Telstra was likely to benefit from Optus’ outage as customers become less price-sensitive after a day with no service, and sought safety in its larger rival.More customers were likely to churn from Optus due to the service outage than had fled after last year’s data breach because the cyberattack had not caused any loss of service, Mr Busuttil said in a note to clients.
Telstra declined to comment on whether it was picking up customers from Optus but queues at its stores on Wednesday indicated the nation’s biggest telco group had signed up new subscribers for pre-paid mobile plans and was also handling inquiries from Optus customers wanting to switch their long-term plans.
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