This company is either highly accident-prone or – statistically improbable as it might be – extremely unlucky.
Some companies go through life never having to dust off their manual on crisis management. Optus is embroiled inMichael Quelch
It remains to be seen whether the Singaporean owners will view this as an incident outside Bayer Rosmarin’s control and close their ears to the social media lynching mob that is baying for a scalp. The key to her response is communication – something that logic suggests should have come naturally to a communications company chief executive.During the cyberattack, a lack of regular disclosure to customers and the public created an information void – which politicians were eager to fill.
Optus has relied on legal professional privilege as a defence for not revealing the details, adding that it might also leave it vulnerable to future cyberattacks.
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