They’re your run-of-the-mill “salarymen,” as company workers in Japan are called — hard-working, friendly and, well, rather regular. — The Associated Press
TOKYO — They’re your run-of-the-mill “salarymen,” as company workers in Japan are called — hard-working, friendly and, well, rather regular.
Despite his unpretentious demeanor, Daisuke Sakurai is dead serious about not only enhancing brand power but also recruiting young people to his company, a challenge he sees as a matter of survival. A common job for Daikyo guards is to work at construction sites, directing traffic with a flashing stick, making sure the trucks come and go safely without running over pedestrians.
Before TikTok, the number of people applying for jobs at Daikyo was zero. After TikTok, the company is getting dozens of applicants, including those of people who want to work on the videos. These days, TikTok is flooded with businesses seeking attention, from “izakaya” pubs and hair salons to taxi companies.
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