The playful take on the sleek ProPilot X strikes exactly the right balance
In watchmaking, collabs with popular children’s characters have been a bankable fixture ever since the first Ingersoll-Waterbury Mickey Mouse watch appeared in 1933, when the eponymous mouse was just 5 years old. The deal saved the watch brand from looming bankruptcy and helped boost Disney and the young star when his fame was far from assured. In the modern age, such co-branded exercises can be big money-spinners—but they are not free from risk.
This did not prevent Swiss brand Oris from walking away with the unofficial title of “cutest watch launch of Watches and Wonders” thanks to its collaboration with Disney’s The Muppets. The ProPilot X Calibre 400 Kermit Edition comes in an unmissable luminous green in honour of the famous frog. However, unlike other character watches where, like the original Mickey Mouse, the arms usually stand in for hour and minute hands, Kermit himself is absent from the clean dial display.
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