After changing the name of the Weinermobile to Frankmobile for a few months, Oscar Meyer is going back on its decision.
and the looming government shutdown was the report that the Oscar Meyer brand was again changing the name of its famous…vehicle.only four months ago. But the meat-maker, apparently caving to pressure from the Hotdoggers—those who drive the thing and were upset by the change—has reverted the name back to Wienermobile.Oscar Meyer, part of the The Kraft Heinz Company,
said in May that the renaming was part of a campaign to honor the brand’s 100% beef franks and a new recipe. Customers, Meyer said, would taste a “more balanced flavor profile and iconic beefy taste that is more delicious than ever.” Apparently the company was reluctant at that time to let sleeping dogs lie. That was a mistake. It didn’t detail the reasons for the change of heart this week, except to say that it “missed” the Wiener reference. Others, however, expressed the same sentiment expressed by Clark Gable to Vivien Leigh in “Gone With The Wind”:
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