A funny thing happens when you give Oscars to a group of well-liked films, allow emotional speeches their time onstage, and make history in the process: more people tune in to watch.
That seems to be what happened, at least, at the Oscars 2023, which according to early Nielsen ratingsdrew 18.7 million viewers, a 12% boost from last year. Once accounting for time-shifted viewing the awards could get to nearly twice the ratings the 2021, pandemic-affected Oscars had, a record low for the ceremony.
The Oscars have a contract to air on ABC through 2028, though, which means we have five more years — and up to the Oscars’ 100th anniversary — to discuss their linear TV ratings and how much they matter. For now, we’ll take the public interest in a slap-free ceremony as a sign that the Oscars themselves are still a draw in and of themselves.
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