Lockdowns saw us switch to crop tops or even going braless. Will we ever go back to the discomfort of underwiring?
t’s spring 2022. Running late for the school pickup is stressful at the best of times, let alone when you’re not wearing a bra. I knew I could make it if I ran, but while I’m petite, I wear a D cup, so jogging along a main road mid-afternoon involved pinning my forearms to my chest like a T rex as if this was somehow less ridiculous than clutching my boobs.Everyone is looking at me and they know I’m not wearing a bra.
For proof – if proof were needed – halfway through the pandemic, in October 2020, lingerie retailer Bravissimo reported a 30% drop in revenue. Data from global market research group NPD also confirmed that sales in women’s apparel in general were down in 2020 from April through to June, with bra sales alone seeing a 16% decrease.
Now, at 38, I’ve found my happy medium in bralettes – bras in spirit, just without the wires and the padding. I had always seen them as a young girl’s garment, made of flimsy fabric and lacking any supporting structure. Times have changed though, and I was pleasantly surprised to see thicker fabrics and adequate structuring.
In primary school, aged nine, I remember the moment girls in my class got their first “training bra”. I was so envious – the idea that they got to wear a proto-bra to train their bodies for the real thing felt deeply solemn. And who can forget their first real bra, however embarrassing the experience? A couple of years later, my mum measured me by sight – 30B – and left a dark red bra with a thin lace trim on my bed.
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