How out-of-work actor Nathan McCarron turned the lemon of lockdown into lemonade.
He was swamped with requests to draw the likes of pop superstars Billie Eilish and Ariana Grande and six months later he has turned the lemon of lockdown into lemonade.His little videos of between 15 seconds and one minute long, mostly portraying the sketching process, are attracting an average 1.6 million views.His most popular video, watched 2.
McCarron found that TikTok has far greater reach than Instagram, which he previously favoured. But even there, pop singer Rihanna ‘liked’ McCarron’s drawing of her. Faber-Castell pays for his art materials, in return for him endorsing products and letting them use his work for promotions.McCarron said he was "not quite" making a living from his art but may do, with more sponsors. And his commission fee will grow as follower numbers increase.
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